With just days to go before the 2020 event, the 90th Geneva Motor was called off. It was one of the first major events to be cancelled in 2020 due to the risk of Covid-19. News just in is that the 2021 Geneva Motor Show has been cancelled as well and the event’s future is now in jeopardy.
The organising committee of the Geneva International Motor Show (GIMS) announced earlier today that the 2021 edition will not take place due to the knock-on effects of the worldwide pandemic.
“The automotive sector is currently going through a difficult phase, and exhibitors need time to recover from the effects of the pandemic. Furthermore, it is far from certain that the current health situation would permit the organisation of an event attracting more than 600 000 visitors and 10 000 journalists next spring.”
Up for sale
Geneva, as it often referred to, is one of the highlights of the automotive calendar. The annual gathering is a showcase for European automakers to gather on neutral soil and to show off their latest creations to the world, and each other. But the show’s future beyond 2021 is no guaranteed.
The shows current organisers, Committee and the Foundation Board, “has decided in favour of the sale of GIMS to Palexpo SA” said their statement. “The aim is to find a solution that will ensure the regular organisation of an international motor show in Geneva. The purchase of the assets would transfer all rights to the organisation of GIMS to Palexpo SA. The GIMS is the largest public event in Switzerland. Its economic impact on Geneva is estimated at some CHF 200 million per year (R3,64 bn).