German company RUF is well known for its bespoke sportscars. Older RUF models were based on Porsche 911s, but the company has started to create its very own cars of late. One such car is the RUF Rodeo Concept. The model was supposed to be unveiled a few days ago at the 2020 Geneva Motor Show, but we know that the event was cancelled.

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Here are a few more concept cars that were supposed to be unveiled at the 2020 Geneva Show:

Alfa Romeo GTA

BMW i4

Bugatti Chiron Pur Sport

Czinger 21C

Koenigsegg Gemera

Renault Morphoz


The RUF Rodeo Concept was inspired by the Rodeo Drive Concours d’Elegance and the world of cowboys. It may look like a 911, but the car is based around a carbon-fibre monocoque. It has a raised ride height, longer travel suspension and off-road biased Michelin tyres. It also features a four-wheel-drive system to tackle off-road conditions. Under the rear engine cover, the company can fit a normally aspirated or turbocharged RUF flat-six engine.

Rough and ready

A nudge-bar protects the car’s nose from debris. Four bonnet-mounted foglights ensure you can see far up the gravel track, a roof rack can store extra luggage, and a deck-mounted shovel is there just in case you end up buried up to your axles in sand. The interior treatment reflects the hard-wearing materials used by cowboys. Saddle leather covers most surfaces including the seats, door cards, dashboard, and steering wheel. “Navajo-inspired fabrics are used on the seat cushions and backrests.

In her own words

“When we began building our own automobiles it was all for the thrill of the drive,” said Estonia Ruf, marketing director of RUF Automobile GmbH. “The Rodeo Concept combines that passion for cars with the love of western culture – an appreciation I found while studying in Oklahoma, USA. This car is inspired by some of our favourite people and our love for the countryside.”