Motorsport fans may be familiar with the name Liberty Media. The American firm is the current owner of Formula One. The same company is now set to acquire MotoGP. The deal will see Liberty Media acquire Dorna Sports, the current commercial rights holder to the MotoGP World Championship. Liberty Media will acquire 86 percent of MotoGP with MotoGP management retaining approximately 14 percent of their equity in the business. The transaction reflects an enterprise value for MotoGP of €4,2 billion.

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“We are thrilled to expand our portfolio of leading live sports and entertainment assets with the acquisition of MotoGP,” said Greg Maffei, Liberty Media president and CEO. “MotoGP is a global league with a loyal, enthusiastic fan base, captivating racing and a highly cash flow generative financial profile. The business has significant upside, and we intend to grow the sport for MotoGP fans, teams, commercial partners and our shareholders.”

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Peak Performance

MotoGP is the pinnacle of motorcycle racing. Ducati, KTM, Honda, Yamaha, Aprilia and GasGas prototype machines vie for honours at speeds over 360 km/h. The series will host 21 races across 17 countries for the 2024 season.

Unfortunately MotoGP does not visit South Africa, or the African continent at the moment, though it has in the past. South African fans have a local hero, in the shape of Brad Binder, to cheer for these last few years. MotoGP has grown significantly in recent times.

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F1 Expansion

Liberty Media acquired Formula One in 2017. Since then the sport has expanded quite rapidly. The current F1 calendar has 24 races, the longest of any season to date. Three of these take place in the USA (Texas, Miami and Las Vegas). The popularity of the sport has grown, attracting a new legion of fans. Some attribute this renewed interest to the online series that takes a behind-the-scenes look at the characters from fast-paced world of F1.