While Lexus and Mitsubishi were launching concept cars at the 2019 Tokyo Motor Show, one manufacturer debuted its first-ever mass-production electric vehicle. Say hello to the Mazda MX-30. The small electric SUV will go on sale to the public late in 2020.

A completely new badge to Mazda’s car line-up, the MX-30 is: aiming to offer an experience that lets customers relax and be themselves and deepens the bond between car and owner, the model offers a creative time and space that invites new ways of using a vehicle, so Mazda says.

More Kodo

Mazda continues with its Kodo design language with the newcomer. MX-30 aims to raise its artistic value and expand the expressive range of Mazda’s Kodo—Soul of Motion design language. Based on a concept of “Human Modern,” the design stays grounded in the beautifully honed, handcrafted forms of Kodo, yet aligns itself with changing values and new lifestyles.

An open feel cabin and environmentally conscious materials, such as cork and fabrics made from recycled materials are used to create a comfortable interior space. In addition, the MX-30 adopts freestyle doors (ie rear-hinged), last seen on the RX-8, with no centre pillar, which is quite novel in a production model.

Electric power

The Mazda MX-30 adopts the company’s new electric-drive technology, e–Skyactiv to achieve performance that drivers can enjoy. Powering the new model is a single electric motor that reportedly produces 105 kW. A 35,5kWh battery is said to provide a range of around 210 km. Mazda has not quoted any performance figures for the MX-30 as yet.

In his own words

“In any era, Mazda wants people to experience exuberant moments in life through cars,” said Akira Marumoto, Mazda’s representative director, president and CEO at the show. “We will continue striving to deliver creative products and technologies so our customers will love and hold onto their Mazda for a long time.”