Kia is in the midst of a revolution. The company recently debuted a new look badge and today we get a glimpse of its new design language with the unveiling of the Kia EV6.

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A new look

For years Kia has been touting its ‘Tiger Nose’ frontal aspect. This unique design trait was the work of former head of design at Kia, Peter Schreyer. The former BMW designer wanted to unify the appearance of all Kia models, similar to the “kidney grilles” of BMWs and he achieved this with the indented motif on the central air intake. 

However, that trait was introduced over 10 years ago and it seems that the Korean automaker is keen to go into another direction. Entire the ‘opposites united’ design philosophy for all future vehicles. Kia says it consists of five pillars: bold for nature, joy for reason, power to progress, technology for life, and tension for serenity.

Read our launch report on the recently introduce Kia Picanto X-Line at this link.

First BEV

The ‘opposites united’ theme is being debuted on the company’s first batter electric vehicle (BEV) called the Kia EV6. The EV6 is also based on the company’s first dedicated EV platform called Electric-Global Modular Platform (E-GMP). ‘Opposites united’ takes inspiration from the contrasts found in nature and humanity. 

The new design language extends to the interactions between humans and machines. Kia’s future vehicles will adopt a next-generation in-car user experience (UX) through design and innovation and advancements in lighting, feel and in-car connectivity – to help customers engage with their cars.

While the Kia EV6 is a production model, the company has yet to divulge any more information on the newcomer. A full worldwide introduction of the vehicle will take place in the next few days.

In his own words

“EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market,” said Karim Habib, senior vice president and head of global design centre. 

“With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”

“We want our products to deliver an instinctive and natural experience that improves the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are becoming more connected than ever, with our customers at the centre of what we do and influencing every decision that we make,” added Karim Habib.

More detail on the ‘opposites united’ philosophy is explained in the video below: