If you are reading this website there is a very good chance you already know who Ken Block is. The American rally driver made his name through his series of gymkhana videos (some of which you can see by clicking here). In recent times he stepped back from the smoke-filled tyre-shredding clips and sold off his collection of Ford machines. And now we know why… it was announced today that Ken Block joins Audi.
Follow Double Apex on Facebook and Instagram, where we share more car content.
The partnership with Audi closes a circle for Block: “Audi is the brand that ignited my passion for motorsport. I am extremely excited to start this new chapter. Together, we will develop innovative projects and push the boundaries of electric mobility.”
Order from our online store and take advantage of free delivery in South Africa on orders over R349.
It was the Audi Sport quattro S1 that stormed Pikes Peak in the USA which made Block dream of becoming a rally driver. Block is considered a petrolhead because of his history. But the chief Hoonigan has recently been testing and racing various electric racecars. He won the inaugural race of the “Projekt E” rallycross series at Höljes in Sweden. And he was the first to drive the Extreme E electric off-road racer at the Dakar Rally.
Check out a beautiful Audi S2 Coupe at this link.
“Electric mobility is the future”, says Block. “I see the electric car as a leap forward for us as a society in order to create something that can not only reduce emissions and hopefully make the planet a better place. But not only that: it’s also about performance. I love anything that makes me go faster. Electric cars can do that. And as far as sound goes, I have kids who don’t care about that. They think that the sound of electric cars is just as cool as the sound of internal combustion engines.”
Learn more about Audi’s innovative Dakar racer by clicking here.
Ken Block joins Audi to work together in the field of electric mobility. “Audi stands for ‘Vorsprung durch Technik’,” says Oliver Hoffmann, board member for technical development at Audi. “Every day we are trying to push boundaries to create the future of mobility. Our goal is to fascinate our customers with progressive design, innovative technology and a broad digital ecosystem. I am delighted that we were able to attract Ken Block and his team to Audi.”