It was announced earlier today that there is a new Lamborghini distributor in South Africa. LSM Distributors has been given the exclusive rights to distribute and service Lamborghinis locally.

Damien Percheron, area market manager, Middle East and Africa, said: “The vast experience of LSM Distributors in the luxury car segment provides Lamborghini and its customers with a sustainable future in South Africa.”

Unhappy owners

It has been rumoured for some time now that local Lamborghini owners were not happy with the after-sales service provided by the previous distributor. Members from Lamborghini HQ in Italy visited South Africa late last year to consider a new distributor or retain the existing agreement.

In the end they decided to go with a new firm in the shape of LSM. Those in the know may recognise LSM as the sole distributors of Porsche and Bentley products in SA. Incidentally, all three brands belong to the larger VW AG group, which all counts Bugatti and Ducati among its premium marques.

New beginnings

New products such as the Aventador S Roadster, Huracan Performante and Urus SUV will be sold through two new dealerships, one in Johannesburg and another in Cape Town. A service centre will handle new Lamborghini models in the KZN area.

You read our Huracan Performante review by clicking here.

Our sources tell us that the Urus will make its local debut in a matter of weeks. Read our Urus driving review by clicking here.

Toby Venter, CEO of LSM Distributors said: “We believe that Lamborghini will complement the existing brands already represented by LSM Distributors. Our vision is to excite customers with excellent products as well as exemplary service.”