Lamborghini has long been the brand to fly in the face of convention. Its cars are designed to get the heart racing and it has been a stalwart of the internal combustion engine (ICE) brigade, forging ahead with naturally aspirated engines such as the V10 in the Huracan and V12 in the Aventador while all other turn to hybridisation and electrification. But that will soon change as electric Lamborghinis are on the horizon.

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Turnaround

In a press conference held earlier today Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, commented: “Lamborghini’s electrification plan is a change of course that was made necessary by a radically changed context, in which we want to give our contribution by continuing to reduce environmental impact with tangible projects.”  

Heart of the Bull

This new strategy will take place under the “Direzione Cor Tauri” banner. The Latin term for heart of the Bull is Cor Tauri. This is Lamborghini’s environmental sustainability route that will lead the brand to decarbonisation of its future models. First up is hybridisation, and then come full electric Lamborghinis. The company will invest a whopping €1,5bn over the next four years, which is the largest investment made in the company’s history. This major injection will aim to reduce CO₂ by 50 per cent by the year 2025.

Direzione Cor Tauri breaks down into three phases:

  1. Celebration of the internal combustion engine (2021-2022)
    The first step will be distinguished by the development of internal combustion engines for models that pay tribute to the brand’s glorious history and to its iconic products of past and present.
     
  2. Hybrid transition (by the end of 2024)
    In 2023, the first hybrid model will be launched and the entire range will be electrified by the end of 2024. This stage pursues the target of reducing CO2 emissions by 50% starting from the beginning of 2025, and what will guide the hybrid transition will be a ground-breaking investment: over € 1.5 billion allocated in four years, the biggest investment of Lamborghini’s history.
     
  3. First Full Electric Lamborghini (second half of the decade)
    The summa of the journey is the vision of a future fourth full electric model able to guarantee extraordinary performance and to position the new product at the top of the segment. 

You can learn all about the new outlook from the company boss in the video below: