This weekend is the biggest weekend in US sport: the Super Bowl. The Super Bowl isn’t just about the game, it’s about the spectacle. Car manufacturers know this, creating memorable, funny, and even heartwarming ads to capture the attention of the millions glued to their screens on Sunday. Here are Super Bowl car ads that scored big in previous years.

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Hyundai – “Smaht Pahk” (2012)

Actors showcase the Hyundai Santa Fe’s self-parking feature in a clever and memorable ad that uses regional humor. The distinct Boston accent of a few well-known actors, including Captain America makes for a unique take.

Chrysler – “Imported From Detroit” (2011)

Eminem raps a powerful message about American grit and determination. His lyrics highlight Detroit’s resilience in tough times.

Nissan – “With Dad” (2014)

A heartwarming story of a father-son bond seen through the lens of different Nissan models. It’s a reminder of the memories our cars hold.

General Motors – No Way Norway (2021)

Will Ferrell and Awkwafina team up in a comedic journey to surpass Norway’s electric vehicle adoption, promoting GM’s commitment with humor.

Audi – “Cashew” (2019)

A young man imagines escaping with his grandfather in an Audi e-tron GT. It leaves viewers questioning reality and highlighting the car’s futuristic appeal.

Buick – “Not So Pee Wee Football” (2012)

Professional athletes hilariously demonstrate new Buick features in a spoof on Pee Wee football. It’s a great showcase of humor in advertising.

Volkswagen – “The Force” (2011)

Star Wars characters and the Force demonstrate the VW Passat’s fuel efficiency in a playful and pop-culture-savvy ad that resonates with all ages.

Audi R8 – “Commander” (2016)

A retired astronaut rediscovers his zest for life through a thrilling night drive in the Audi R8 V10 Plus. David Bowie’s “Starman,” helps capture themes of nostalgia, exploration, and dreams.

BMW i5 – “Talkin’ Like Walken” (2023)

There are many imitators, but only one Christopher Walken.