Audi is not shy of the odd product placement in movies. We’ve seen cars from Ingolstadt in plenty of movies over the years. Our favourite movies featuring Audis include the S8 in Ronin and the R8 in the Iron Man series. Now they have gone one step further and created the Audi RSQ e-tron for an animated feature.

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New feature film

Audi RSQ e-tron is a fictional, virtual performance concept car designed and created for Twentieth Century Fox’s upcoming animated film Spies in Disguise. You can see the official trailer below.

Audi Design conceptualised the full-battery electric model. In the movie, the Audi RSQ e-tron will be driven by super-spy Lance Sterling. The lead character is voiced by none other than rapper/actor Will Smith. A hologram speedometer, electric mobility and fully automated driving technology seen in the sportscar are all hints are what we can expect to see in Audi cars of the future.

In their words

“Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modeling studio,” commented Frank Rimili, head of Exterior Design Studio 3 at AUDI AG. “At Audi Design, we combine state-of-the-art digital visualisation techniques with handmade precision.

These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron.”

The Audi RSQ e-tron is building awareness for e-tron full-electric mobility as part of the Audi brand story: “An international espionage story with future technologies that can save the world is the perfect match for the Audi brand” says Giovanni Perosino, Vice President of Marketing Communication at AUDI AG. “Similar to our cars, fun, innovation and performance are key elements of the storyline.”